Achievement Power Affiliation Theory
McClelland developed his theory based on Henry Murrays 1938 developed long list of motives and manifest needs used in his. Among the need-based approaches to motivation Douglas McClellands acquired needs theory is the one that has received the greatest amount of support. Mcclelland S Theory Of Needs Theories Mcclelland Motivation The Need for achievement. . The three needs that he identified were a need for achievement a need for affiliation and a need for power. Summary by The World of Work Project. According to this theory individuals acquire three types of needs as a result of their life experiences. McClellands research and studies on motivation resulted in the development of a theory about the strengths of the three social motives in individuals McClelland 1961 His contributions to the field of motivational study for over 40 years classifications these three motivating needs as the Need for Affiliation the Need for Po...